The client who came to see us was under attack. As one of the world’s leading names in absorbent cleaning cloths, their niche range of anti-microbial wipes designed for sensitive medical applications was being threatened by a rival. Could we help to neutralise the danger?
We’d never wash our hands of such a challenge.
So we invited them to share their story. They told us that the competitor’s product outperformed theirs on absorbency, integrity and anti-microbial performance. That made it superior in just about every department.
We gulped, took a deep breath, then rolled up our sleeves.
There was no time to lose. We set up a project to develop an improved product, tailored to the demands of the medical sector. This could only be achieved by a bespoke manufacturer with the know-how to review both solutions, then generate a design which blended the very best features of each to create a product that wiped out the competition.